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Saturday, March 23, 2013


Trash Can Candy (Topps Chewing Gum) 1975

Topps corporate leaders became hesitant in continuing with new products because of the high financial risk and stagnated in making decisions.  I proposed a few new container ideas but they continued to be hesitant about decisions.  Finally, I designed and engineered the less expensive Trash Can container for small fee. The Trash Can was very successful for many years thereafter.

This is a rather short story for such a successful and well loved product. There is a lesson in here some where about the value of ideas and marketing I am sure.  Maybe some MBA student can write his thesis paper on the subject.

Photos  Reise Obrien visit his site at

Fire Plug story coming soon! 

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