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Saturday, May 25, 2013

FIRE PLUG CANDY



Fire Plug (Fleer Chewing Gum) 

Reis O'Brien


The first product that Fleer Chewing Gum approved was the Fireplug.  The success was about the same as I had experienced at Topps.  Millions of Fireplugs were sold during the first year which resulted in a boom in sales of the entire product line.

  I was told that the Boy Scout Association had shown interest in the Fireplug because it made for a great water tight match container.  The fireplug was the first  "DOG APPROVED" candy.  It was a natural to have candy dogs in the fireplug.  The sketches of the puppies were done by a young teenage artist, Mike Simonetti.  Mike, a friend of my son, was an extremely gifted artist for his age..or any age.


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