Fire Plug (Fleer Chewing Gum)
The first product that Fleer Chewing Gum approved was the Fireplug. The success was about the same as I had experienced at Topps. Millions of Fireplugs were sold during the first year which resulted in a boom in sales of the entire product line.
I was told that the Boy Scout Association had shown interest in the Fireplug because it made for a great water tight match container. The fireplug was the first "DOG APPROVED" candy. It was a natural to have candy dogs in the fireplug. The sketches of the puppies were done by a young teenage artist, Mike Simonetti. Mike, a friend of my son, was an extremely gifted artist for his age..or any age.
I was told that the Boy Scout Association had shown interest in the Fireplug because it made for a great water tight match container. The fireplug was the first "DOG APPROVED" candy. It was a natural to have candy dogs in the fireplug. The sketches of the puppies were done by a young teenage artist, Mike Simonetti. Mike, a friend of my son, was an extremely gifted artist for his age..or any age.
Great to see the drawings for the candy shapes!
ReplyDelete